How to share a feedback form by QR code

QR code usage is growing each year, and with their mass adoption businesses can utilize their ease-of-use for marketing campaigns and feedback collection.

The appeal is simple: accessibility and speed. Unlike traditional surveys that require typing URLs, digging through emails or installing apps, customers can scan a QR code for surveys and respond on the spot, while the experience is still fresh.

As a result, engagement improves. A study on using QR codes for registration and evaluation revealed that 58% of respondents find QR-based feedback easier to complete than traditional, paper-based methods.

But how can businesses effectively collect this feedback? This is where online forms come in — they can easily be shared by QR codes, and clients' submissions will be structured and automatically stored for further processing.

Here's what you'll know:

• How to share a Plumsail feedback form by QR code
  • Use a template or create a feedback form from scratch
  • Generate a QR code for your feedback form
  • Download and use your feedback form QR code
• When and where to place QR codes for feedback?
• Tips for using QR codes for feedback collection

 

How to share a Plumsail feedback form by QR code

First we need to make the form itself, and we'll use Plumsail Forms for that.

Use a template or create a feedback form from scratch

Plumsail Forms has hundreds of ready to go templates, so let's start with one:

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It's a nice start already, but with Plumsail Forms you can do much more:

• Extend templates and build new forms using a drag and drop editor
• Easily tweak form layout and theme
• Customize and extend its capabilities by using custom Javascript

Interface of Plumsail Forms designer

It has everything you need for feedback collection as well:

• Built in fields for phone number, user rating, or even a barcode scanner
• Easy access to client submissions
• And a built-in QR code generator

Generate a QR code for your feedback form

Once you are happy with your form, generating a QR code takes just three steps:

1. Move to "Sharing" tab in settings

2. Click "Generate QR Code"

   

3. Click "Download" in the opened dialog. That's it, you have a QR ready for use!

   

Download and use your feedback form QR code

You can download QR in two formats — PNG and SVG:

• PNG is a widely adopted format, so you can safely use it in emails or social media, but the quality will drop if you stretch it too much.
• SVG on the other hand is a vector format which can be scaled infinitely without any quality loss. It's an ideal choice for printing.

When and where to place QR codes for feedback?

QRs are very versatile in terms of display surfaces. Posters, stands and table tents are universal options for all kinds of scenarios — you can put one on a counter in a cafe or hotel, or place them in your store's return section, like IKEA did.  

Taken from Fixtures Close Up

In some cases more specific options can be used:

• If you have a restaurant, you could subtly suggest to participate in a survey by printing QR in a receipt.
• For production businesses, QR-code on a package is a simple way to conduct a customer satisfaction survey.

While this post focuses mainly on customer feedback, QR codes can also be useful for internal and operational forms.

• Post QR codes around the office for anonymous employee satisfaction surveys.
• Use them in a school or college to collect feedback on extracurricular activities.
• Display QR codes at job sites that link to check-in forms for employees and contractors to log visits and report daily. See how KKiT implemented this.

Tips for using QR codes for feedback collection

• Mobile-first. QR codes are usually scanned by phones, so make sure your web form is designed to work well on mobile! Plumsail Forms is responsive and mobile-friendly by default, and for more complex cases you can always create a separate mobile layout.
• Keep it simple! Your customers' enthusiasm will drop proportionally to the time it takes to fill the form, so leave out any unnecessary questions, and keep descriptions short.
• Motivate your customers. Sometimes your clients need an extra push to open a form. Offer a discount or a free item for filling out a form. Let them know about this deal beforehand — print the offer above a QR, or tell them about it when bringing a bill.
• Printing. When printing, make sure the printed QR has high contrast, and avoid glossy materials — this will make scanning much more reliable.

Make your QR shared feedback form for free!

QR-code based survey is versatile, accessible, and simple, so make one for free using Plumsail Forms! Have any questions? Contact us — we will be happy to help you!