SharePoint Experts Blog

SharePoint Office App store some facts and interesting statistics


A couple of months ago I wrote article where I described REST API of SharePoint App Store. It can be used to get some interesting information. In this article I want to show you some interesting statistics based on data which I’ve collected using the API during last several months.

The ‘downloads‘ column shows absolute values of total downloads from the date of publication.
The ‘Prev down‘ column shows number of downloads this app a month ago.
The ‘Change down’ column shows changes in absolute values.
The ‘Change %’ column shows changes in percents.

TOP 20 Most popular free Apps in SharePoint App Store

TOP 20 Most popular paid Apps in SharePoint App Store

TOP 20 Most popular free Apps in SharePoint App Store by month (August 2014)

TOP 20 Most popular paid Apps in SharePoint App Store by month (August 2014)

TOP 20 Most active publishers

TOP 20 Most expensive apps

Price dispersion

Apps publication dynamics

Interesting facts about SharePoint App Store (October 2014)

Total apps: 698
Total publishers: 338
Total downloads: 239753


For analysis I used data collected during two months. Also I have prepared excel file with full data and graphs.

P.S.: Unfortunately since September 2014 Microsoft removed information about number of downloads from from the REST API.

Posted in: R&D

  • marcus
    These stats look dramatic – selling Sharepoints apps is totally unprofitable. Monthly sales of all Sharepoint apps in the Sharepoint store is less than monthly salary of few good software engineers in USA or few good App Store sellers.
    • Hi Marcus,This is not absolutely correct. Many apps in SharePoint store are free, but have own billing on site of developer. A free version is a trial version, customer have to buy an app after evaluation.Anyway app model is not so flexible as Microsoft says and it limits amount of apps approved by store. For example apps can’t deploy custom workflow actions to hosted web. So, declarative sandbox solutions are still popular as an alternative to apps.Microsoft continually updates Office 365 and I hope they will introduce support of new features for apps.
      • marcus
        Regarding Sharepoint updates – it’s also “risk” for best selling apps. Microsoft has detailed stats for sharepoint apps – if some apps will be very successful they can just add this functionality to the next versions of Sharepoint – just for free by default. Many years effort on making a good product will be loss.
        • This can happen for any of your products related to SharePoint not only for apps. It is quite easy to find popular solutions for SharePoint even without statistics from App Store.
  • Mr. Kunchester
    How many of the paid downloads were free trial as opposed to actually purchased? Is there a breakout of that?I somewhat agree with marcus…that is not a robust market place. Perhaps it will become something in time but for now it wouldn’t support a company with more than a handful of employees.
    • Hello Mr. Kunchester,We don’t have any statistics for such apps in the store. Moreover, Microsoft closed API which we used to collect data for this article.I agree with you that sales from SharePoint App store can’t completely support company yet. But it can be good direction for business.We have multiple apps in the store and have requests for new apps: we also work with other versions of SharePoint (2010, 2013).As practice shows app model is limited and not all solutions can be implemented using this technique. For example there are no possibility to deploy custom workflow actions to hosted web using apps. It is only possible with sandbox solutions. So, declarative sandbox solutions are not died.As always with SharePoint we need to be flexible and use various workarounds and technologies.
    • marcus
      Yes, that’s another point – download is not a purchase for most apps, because of free trials. It means that we should divide most stats by 5 or even 10 to get real purchases number. Sharepoint programming is complex, and it takes a lot effort to prepare good app, but incomes from most sharepoint store apps will be enough only to buy a few beers in weekend, working as cleaner in McDonalds is more much profitable ;)
  • Courtenay Farquharson
    While I agree with Marcus that once-off apps don’t work, I cannot believe that most developers/publishers don’t employee the SAAS method of charging per month per user. $50/month/user or whatever the case might be.Look at Nintex as well. Their business did $58 million in revenue in 2012 and they currently have 5000 customers!Why don’t you charge per user/month?
    • jack
      Nintex plays in the first league: their customers are big corporations with huge IT budgets. For companies from Fortune’s Top 500 there is no problem to spend even 200k USD for Sharepoint implementation.Office365 store is used mostly by SMB’s who don’t want to pay even 100USD for an app. They think that Office store is like Google Play or Apple Store and looks for free or 0.99USD apps. There difference is that Google’s and Apple’s stores have over 10k-20k times more potential clients than Sharepoint Online. I’ve published few apps and for me Office365 is like a shop in the desert…..Even Salesforce AppExchange or Attlasian Jira’s Marketplace has much more comments, reviews and downloads. I’ll give you an example, there is app called “Ardevia Rich Forms Pro” – good app with good price ($7.99 per month) which is advanced form designer like Nintex. According to stats published on this blog: guess what was the number of downloads (can be purchase or not) for this app? Only 2!! Free version of this app has only 100 downloads….
      • App store is just provision instrument as I see it. By my experience it doesn’t help from the point of view of marketing. There is no difference how you package your solution, as wsp or app. App store will not sell your products for you. You have to promote it on your site, in communities, etc. Currently there are not so much good apps. If your product is good enough and you promote it well, it will find customers. It doesn’t matter how it is packaged. Microsoft pushes us to use app store, but I don’t see any movement to this model for on-premises installations. Online is just part of market and not so big yet. Statistics in this article is quite old and Ardevia just released their Pro version as I remember. Ardevia as an example is not so representative here. But I agree that app store is growing quite slow, because apps have a lot of restrictions and it is easier to provide solutions as sandbox in many cases. Customers from on-premises don’t use app store because of security questions. It is another reason why app store grows so slow.
        • jack
          I agree, Office 365 store is awfull experience from the developers point of view. I have no idea how they calculate comissions, taxes etc, but I get only something about 45% from my total earnings and need to wait even 2months to get money.I also agree that MS pushes Sharepoint to fast to the cloud.Even Gartner point that: “We also see several other notable shifts. First Microsoft has moved backward in the vision axis and SAP is moving higher on the vision axis. According to Gartner, Microsoft is being hurt by uncertainty around the future of SharePoint and Office365. Microsoft is definitely making a push to Office365 and many companies want to stay on-premise. Gartner says, “The future of on-premises SharePoint Server is in question.”
          • Regarding receiving payments from the store. I see that having free app as trial version and own billing system is much easier and flexible. We use it for all our apps.
          • Regarding Gartner. Good article, but I’m sure that SharePoint will stay and we will enjoy it long time event with apps. Even if Microsoft moved backward once, they will analyse own mistakes and do something to be on the top as they always do. There could be some fluctuations, but average is the same. At least in the feasible future.